An annual appeal is a targeted fundraising effort conducted by a nonprofit to raise money for its annual fund. It typically involves sending a compelling annual appeal letter or message to existing donors and prospective supporters to solicit donations that support ongoing programs and operational expenses.
The most common time to send an annual appeal is late November through December, coinciding with year-end giving and tax-deductible donation deadlines. Successful appeals combine personalization, compelling storytelling, and a clear call to action to drive donor engagement and retention. However, we send many different appeals year-round.
Standard Turnaround Time: 3-5 Business Days Production Time / 7-10 Business Days USPS Mail Time (On Average - Not Guaranteed)
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