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Annual Appeal

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Annual Appeal

Targeted, high-impact direct mail campaigns designed to boost donations and engage your donor database.

An annual appeal is a targeted fundraising effort conducted by a nonprofit to raise money for its annual fund. It typically involves sending a compelling annual appeal letter or message to existing donors and prospective supporters to solicit donations that support ongoing programs and operational expenses.

The most common time to send an annual appeal is late November through December, coinciding with year-end giving and tax-deductible donation deadlines. Successful appeals combine personalization, compelling storytelling, and a clear call to action to drive donor engagement and retention. However, we send many different appeals year-round.

Features
  • Utilize targeted mailing lists to reach and connect with your exact donor audience
  • Incorporate personalized variable data merges to customize donor names and impact levels per letter
  • Complete turn-key non-profit, standard bulk, and first-class mailing services using the XPress permit
Specifications
  • Common Component Sizes: Letters (8.5”x11”, 8.5”x14”) | Reply/Remittance Cards (3.5” x 8.5”) | Envelopes (#10 Mailing, #9 Reply, 6.75” Remittance, #9 Remittance, A7, A6, A2)
  • Letters Stock Options: 28# Laser | 65# Cover | 100# Silk Text (Coated) | 100# Uncoated Text
  • Reply / Remittance Card Stocks: 65# Matte Cover | 80# Matte Cover | 100# Matte Cover
  • Envelope Material Options: 24# Bond | 70# Classic Crest
  • Bindery & Fulfillment Items: Folding, Cutting, Tabbing (Wafer Seal), Addressing, Perforating
  • Mailing Options: Full access to First Class, Standard Bulk, and Non-Profit Bulk Mail permits

Standard Turnaround Time: 3-5 Business Days Production Time / 7-10 Business Days USPS Mail Time (On Average - Not Guaranteed)

Design Templates

Ensure your artwork is print-ready by using our exact sizing guidelines. Download the template format that works best for your software.

#6-3/4 Return Envelope (No Flap)
3.625 x 6.5 inches
pdf
#6-3/4 Remittance Envelope
3.625 x 6.5 inches
pdf
Appeal Reply Card (3.5x8.5)
3.5 x 8.5 inches
pdf
A7 Appeal Outer Envelope
5.25 x 7.25 inches
pdf
#9 Appeal Return Envelope
3.875 x 8.875 inches
pdf
#9 Remittance Envelope
3.875 x 8.875 inches
pdf
#10 Standard Appeal Outer Envelope
4.125 x 9.5 inches
pdf
Appeal Letter Sheet (8.5x11)
8.5 x 11 inches
pdf
Appeal Letter Sheet (8.5x14)
8.5 x 14 inches
pdf

Ready to place your order?

Upload your print-ready files or request a custom estimate from our team using our secure order form.

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We recommend e-mailing or submitting your order online ahead of time.

We are not currently set up to handle walk-in orders.